There’s a shocking amount of misinformation floating around about how to deal with administrators, especially when it comes to the news. Are you ready to separate fact from fiction and learn what really works?
Myth #1: All Administrators Are Out to Get You
The misconception is that every administrator is inherently adversarial, viewing reporters and the press as the enemy. This couldn’t be further from the truth. While some administrators might be wary of negative press or have specific agendas, most are simply trying to do their jobs and maintain order. They have a duty to uphold, and sometimes, that duty clashes with the immediate needs of a news story.
For instance, consider the City of Atlanta’s Department of Watershed Management. They’re not trying to hide anything when they initially decline an interview about a water main break near North Druid Hills Road. They are focused on restoring service to thousands of residents. Understanding their priorities – public safety and infrastructure repair – allows you to approach the situation with empathy and build trust. A follow-up email acknowledging their immediate concerns, offering a reasonable deadline, and framing your request as a way to inform the public about their efforts will be far more effective than accusatory demands.
I’ve found that building rapport goes a long way. We had a situation last year where a reporter at my previous firm, covering the Fulton County Superior Court, had developed a positive relationship with the court administrator. Because of that established trust, they were able to get clarification on a complex legal ruling before it was officially released, giving us a significant advantage in reporting the story accurately and quickly.
Myth #2: The Only Way to Get Information Is Through Aggressive Tactics
The idea that you need to be pushy, confrontational, or even deceptive to extract information from administrators is a dangerous myth. While persistence is valuable, outright aggression is almost always counterproductive. It damages your credibility, alienates potential sources, and can even lead to legal trouble.
Open Records requests are powerful tools, but they shouldn’t be your first resort. Before filing a request under the Georgia Open Records Act (O.C.G.A. Section 50-18-70), try a simple phone call or email. Explain your story, your deadline, and what specific information you need. You might be surprised at how willing many administrators are to cooperate, especially if you demonstrate that you’re acting in good faith and are seeking accurate information. We’ve seen firsthand that administrators at Grady Memorial Hospital are often willing to provide background information and connect reporters with relevant experts, even on sensitive topics, before a formal request is submitted.
Myth #3: Administrators Have Unlimited Power to Control the Narrative
Many believe administrators can completely control the flow of information, effectively silencing dissenting voices and shaping public perception to their liking. While they certainly have influence, their power is not absolute. There are checks and balances in place, and skilled journalists can often find ways to circumvent these controls.
Consider this case: a local developer was trying to get zoning approval for a controversial project near the Chattahoochee River. The city administrator attempted to limit public comment at zoning board meetings and refused to release certain documents related to environmental impact assessments. However, a determined reporter, working with community activists, was able to obtain those documents through alternative channels – including contacting former city employees and utilizing satellite imagery to analyze the potential impact on the river. The ensuing news coverage forced the city to reconsider its position and ultimately led to significant modifications to the project.
Here’s what nobody tells you: administrators are often constrained by their own internal bureaucracy, legal obligations, and the need to maintain public trust. Find those pressure points, and you can often find ways to access information that they would prefer to keep hidden.
Myth #4: All Administrators Are Tech-Savvy and Responsive Online
The assumption that all administrators are highly active and responsive on social media and other digital platforms is a common misconception. While many organizations are embracing digital communication, some administrators might be less comfortable with these tools or simply lack the resources to manage them effectively. If you’re looking to escape the social media echo chamber, this is especially important.
Don’t rely solely on Twitter or LinkedIn to reach administrators. A direct email or phone call is often more effective, especially when dealing with smaller organizations or individuals who are less digitally engaged. We learned this the hard way when trying to get a comment from a county commissioner about a proposed tax increase. We sent multiple messages through their official Facebook page, but never received a response. It wasn’t until we called their office directly that we were able to schedule an interview. Some administrators are more comfortable with traditional communication methods. Respect that, and you’ll have a much better chance of getting the information you need.
Myth #5: Once You Burn a Bridge with an Administrator, It’s Gone Forever
The idea that a single negative interaction permanently damages your relationship with an administrator is often overstated. While it’s true that building trust takes time and effort, bridges can be rebuilt, especially if you approach the situation with humility and a genuine desire to repair the damage.
I had a client last year who published a story that contained inaccurate information about the DeKalb County School District. The superintendent was understandably upset, and initially refused to speak to our reporter. However, we issued a swift correction, apologized publicly, and offered the superintendent an opportunity to respond to the original story. By taking responsibility for our mistake and demonstrating a commitment to accuracy, we were able to restore the relationship and continue reporting on the school district effectively. Mistakes happen. What matters is how you handle them.
Sometimes, it’s as simple as acknowledging the administrator’s perspective and finding common ground. Perhaps both of you share a commitment to transparency, even if you disagree on how to achieve it. Focus on those shared values, and you might be surprised at how quickly you can rebuild a damaged relationship. It’s important to remember that news and policymakers often have competing priorities.
What’s the best way to initially contact an administrator for a news story?
A direct email or phone call is often the most effective approach, especially for initial contact. It demonstrates respect for their time and allows you to clearly explain your request. Avoid relying solely on social media, as some administrators may not be as responsive on those platforms.
How can I build trust with administrators?
Building trust takes time and effort. Be respectful, transparent, and accurate in your reporting. Demonstrate that you understand their priorities and are acting in good faith. Acknowledge their perspective and find common ground whenever possible.
What should I do if an administrator refuses to provide information?
First, try to understand their reasons for refusing. Are they constrained by legal obligations or internal policies? If appropriate, consider filing an Open Records request. However, remember that persistence is key, but aggression is counterproductive.
How do I handle a situation where I’ve made a mistake in my reporting about an administrator?
Issue a swift and public correction. Apologize to the administrator and offer them an opportunity to respond to the inaccurate information. Take responsibility for your mistake and demonstrate a commitment to accuracy. This will go a long way in restoring the relationship.
Are all administrators subject to open records laws?
Generally, yes, administrators working for government agencies and public institutions are subject to open records laws like the Georgia Open Records Act. However, there may be exemptions for certain types of information, such as confidential personnel records or ongoing investigations. Private sector administrators are not generally subject to open records laws.
Instead of viewing administrators as obstacles, recognize them as potential sources of valuable news and information. By dispelling these myths and adopting a more collaborative and strategic approach, you can improve your reporting and build lasting relationships that benefit both you and the public. If you’re interested in cutting through the noise in education news, understanding these dynamics is crucial.
The single most important thing to remember is this: treat administrators with respect, even when you disagree with them. You’ll be surprised at how much more information you can get with a little bit of empathy and understanding. Another helpful tip is learning how to ace the newsroom!
